I’m a stranger to fashion. Unless it’s in the beer category in which case I am a slave to it. But in an era when retailer profit warnings are ten a penny, when discretionary spending is commonly accepted to be in retreat, and when the under 25’s are unemployed in record numbers, it is remarkable [...]
Market Insight Outsourced
A flexible market and customer insight resource for organisations
that are short of time, and lacking internal resources
“David is quick, thorough, great value for money and has enormous integrity.
On top of that he is a joy to work with”
On top of that he is a joy to work with”
- Ann Elliott, MD, Elliott Marketing & PR
Old notions of privacy appear to be obsolete in the always-on, in-your-Facebook world of the mobile internet. ‘Friends’ can be complete strangers, in whom personal information and sentiments are confided. ‘Friends’ can apparently be brands too, and location-enabled mobile marketing means that they know where you are, and intend to make money out of that knowledge. There are few if any social barriers to entry, and for many, the more so-called friends the better.
David Martin has over 10 years of experience of managing research teams and projects for major PLC’s in the hospitality industry.